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Artificial intelligence is now finding its way into more and more cars. Speaking of integration in cars, it was announced in early February that the Chinese giant Geely, which owns brands such as Volvo and smart, has completed the phase of integrating the DeepSeek R1 module into its AI system to make cars smarter and more advanced.
The goal? To revolutionise human-machine interaction and take intelligent autonomous driving to the next level. Here are the first details.
There are many types of artificial intelligence, from OpenAI to ChatGPT to GPT-4o. However, the most interesting one at the moment is certainly the one chosen by Geely: the Chinese DeepSeek, developed by the company of the same name, which is capable of doing the same things as the best-known AI systems, but with much more competitive integration costs.
smart #5 (2025), infotainment
But what will DeepSeek do in Group cars in the coming years? The main difference is that, unlike other manufacturers that have introduced similar systems to date, the manufacturer's future cars will not only have AI playing the role of an advanced voice assistant, but will also be more deeply integrated into the dynamics of the vehicle.
In fact, the company's next step will be 'distillation training', a process in which the DeepSeek R1 module will be used to further refine Geely's Xingrui module, which has already been described as the first full-stack, full-scenario large model developed entirely in-house for the automotive industry.
Xingrui, which includes three basic modules (linguistic, multimodal and digital twin), could become the beating heart of Geely's next generation of intelligent cars, controlling various components such as ADAS systems and autonomous driving.
Geely Galaxy Starship 7
The question that remains to be answered is: when will we see the fruits of this collaboration? Of course, these are still long-term visions, but we know that historically Chinese manufacturers and their engineers are very quick to incorporate new technologies into new cars, so it is not impossible to expect that one of the next models from one of the Group's many brands will already have this technology in place and active.
Given that Geely also owns smart and Volvo, for example, it's safe to assume that this technology could soon appear in models such as the EX30 (although it already has Android Automotive infotainment) or the smart siblings #1 and #3, or perhaps even the forthcoming #5, which has yet to be unveiled in Europe.
Smart #1 and Volvo EX30
Those who follow the automotive industry know that Geely is certainly not the first company to try to integrate an artificial intelligence service into its cars. Stellantis, for example, has already integrated ChatGPT into the infotainment systems of brands such as DS and Peugeot in an attempt to create more natural communication between the car and the driver.
Volkswagen did the same in 2024 and, staying in China, several other manufacturers have announced similar completion of integration, including Dongfeng (Voyah and Forthing), Changan (in its Qiyuan brand), Leapmotor, IM Motors, SGMW, GAC and GWM.
