Monday, December 1, 2025

BMW Increase Prices for the 2 Series and M2


BMW Increase Prices for the 2 Series and M2

BMW has upped the price of its 2 Series Coupe, including the M2, according to the company's website. The car is between $1,600 and $2,750 more expensive than before, depending on trim.

Mid-model-year prices are fairly unusual in the automotive industry, though so are automotive tariffs. The Trump administration implemented a blanket 25-percent tariff on all vehicles built outside of the US starting April 2. The US-market 2 Series coupe, including the M2, is assembled at BMW's plant in San Luis Potosi, Mexico. So it's fully subject to the tariffs.

Model New Price w/ Destination Old Price Difference
2025 BMW 230i $42,375 $40,775 $1,600
2025 BMW 230i xDrive $44,375 $42,775 $1,600
2025 BMW M240i $53,875 $51,775 $2,100
2025 BMW M240i xDrive $56,525 $53,775 $2,750
2025 BMW M2 $69,375 $66,675 $2,700

A BMW spokesperson provided the following statement to Motor1 when reached about the price increases:

BMW informed dealers on April 7 that MSRPs would remain unchanged on all vehicles through at least May production—with the exception of a previously announced 4% increase on the MSRP of the BMW 2 Series Coupe and BMW M2, which takes effect starting with May production.

It was only a matter of time before tariffs began affecting pricing on foreign-built models. BMW is among the most exposed to tariffs, as many of its models and parts are built outside of the US. 

BMW isn't the only manufacturer to make changes to its lineup in response to tariffs. Ferrari increased prices on some of its cars to combat tariff charges. Ford enacted an employee-pricing-for-all scheme in an effort to increase cash flow and generate sales. Volvo canceled sales of its China-made S90 sedan for the US. Jeep paused production of its Compass and Wagoneer S in Mexico. Other automakers, like Audi, Lotus, Jaguar-Land Rover, and Volkswagen, have paused US shipments altogether.

Car prices are expected to rise by around $3,600 on average due to tariffs. Prices for cars made in the US may be less affected, but considering raw materials are still sourced from overseas, they're not totally immune.




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